The Naples housing market took a turn in August 2025, with inventory climbing to 8.6 months of homes for sale—officially shifting Collier County into a buyer’s market. For buyers, this means more choices, stronger negotiating power, and less pressure to compete in bidding wars. For sellers, it’s a reminder that pricing and strategy matter more than ever.

As routines shift and the summer season winds down, late August and early fall can be a smart time to make a real estate move in Naples. From reduced competition and fresh inventory to ideal timing for new construction or relocation, the back-to-school season offers strategic advantages for buyers planning their next chapter in Southwest Florida.

Naples, Florida continues to offer rare stability and lifestyle appeal in 2025. With strong buyer demand, limited land for new development, and a mix of luxury resale and new construction opportunities, it remains one of the most strategic real estate markets in the country.

When the Florida heat peaks, Naples locals know how to cool off in style. From world-class museums and luxe movie theaters to indoor botanical experiences and wine tastings, these hidden gems offer the perfect escape from the sun—without sacrificing the luxury lifestyle Naples is known for. Here's your go-to guide to staying cool, cultured, and comfortable all season long.